He is humiliated while trying to vend fruits on a cart.He has,hitherto,contracted a debt to sell his produce which -without question- the police will confiscate at will.He protests,but a middle aged police officer(woman) slaps him and with the help of her colleagues forces him to the ground in public.At 26 they still bully him as they had 16 years ago when,just at ten, began providing for his family.He never stepped into a college,but his love for education is expressed in financing his younger sister’s university education from the meagre proceeds he gets from selling fruits albeit with difficulty.The act of producing and selling isn’t difficult when juxtaposed with the confrontation he had to endure from corrupt local authorities.Today marks the culmination of years of repression.Infuriated by the abuse,he seeks help from the local municipality which,happily(it may seem) turns him down.At this point,he resorts to setting himself ablaze.This is the story of Sidi Bouazid whose self-immolation,became the epicentre,which the wave of Arab Spring emanated from.
But how did this event climax into a global phenomena while other similar acts of self-immolation went unnoticed as was the case with Bouazid’s predecessor and fellow country man(Tunisian) Abdesslem Trimech?
It is well understood that one of the basic human needs,is the need for belonging.The desire to be part of a certain community.The quest for acceptance and unconditional positive regard from others.It so happens that you readily find this,from people who are like you.These are people who,without doubt,are interested in your ideas,they are animated by your presence and even hold you in high esteem than you’d normally deserve.And if you are in a clique other than theirs,you feel ‘cold’, even vulnerable like a puppy in a pool of water.Through the pursuit of meeting this need do people who share the same ideas,values,mindsets,beliefs seamlessly connect with each other at a very personal level.As a result ‘tribes’ are formed.Tribes of techies;tribes of poets;tribes of activists;tribes of fans.Therewith,members gain a sense of belonging and admiration towards each other, even when they are few.
Bouazid ,thus, became an icon of the Arab spring;not because he was famous but because like minded people who shared the quest for freedom and self determination formed one large ‘tribe’ to change the course of their future.
Building one large ‘tribe’ within a very short period is impractical,if utterly possible;it would seem.But something else catalysed the building of this ‘tribe’:Social media! Through it,chances of finding similar characters as yourself are high-compared to those ordinary social interactions you usually have.Consequently, people who experienced pains similar to those of Sidi Bouzid,found each other through a click of a button if not a tap on the screen.Their numbers exponentiated by the hour.And in no time,a wave of change was triggered.
It is worth noting that all it takes to form a ‘tribe’ ,as Seth Godin would suggest is:
- A person(leader).
- An idea.
- A group of like minded individuals who share the same idea.
Justin Bieber and his Biliebers;Al Gore(former US vice president) and his climate change movement;Margaret Kenyatta(Kenya’s first lady) and her ‘beyond Zero’ campaign;Apple and its raving mad fans(not just customers)- are a classical example of how people with ideas,meet like minded peers to effect change in their worlds with social media as their catalyst.
You too can bring the change you want.Social media is a good avenue to begin with.As Rochdi Horchani – a relative of Mohamed Bouaziz observes,people protested in the streets with “a rock in one hand, a cell phone in the other”